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Question 2 If a buyer mistakenly believes that a competitor's offering has higher level attributes or qualities than it actually does, a salesperson should attempt
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If a buyer mistakenly believes that a competitor's offering has higher level attributes or qualities than it actually does, a salesperson should attempt to:
avoid calling attention to the proposed offering's neglected attributes.
proceed to select an order routine for the buyer.
reassess the buyer's situation to prepare a revised offering.
manipulate the buyer into believing that the proposed product offering is on par with the competitors' offering.
alter the buyer's beliefs about the competitor's offering by providing accurate information.
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