QUESTION 21

1. More women working outside the home and an increase in fitness and health related products are all examples of changes in the:

	a.	social environment
	b.	competitive environment
	c.	legal environment
	d.	technological environment

2 points

QUESTION 22

1. In which of the external environments do changes occur most slowly?

	a.	legal environment
	b.	economic environment
	c.	competitive environment
	d.	social environment

2 points

QUESTION 23

1. Door to door selling was very popular in which of the following marketing eras?

	a.	pioneer era
	b.	production era
	c.	sales era
	d.	marketing era

3 points

QUESTION 24

1. Which of the following marketing eras did the focus surround the creation of products?

	a.	sales era
	b.	production era
	c.	pioneer era
	d.	marketing era

3 points

QUESTION 25

1. Which of the following external environmental factors can business control?

	a.	the competitive environment
	b.	the legal environment
	c.	the technological environment
	d.	business cannot control any external environmental factor

2 points

QUESTION 26

1. The organization "Mothers against Drunk Driving" creates advertising campaigns using which type of strategy?

	a.	event marketing
	b.	cause marketing
	c.	place marketing
	d.	person marketing

2 points

QUESTION 27

1. In regards to consumer income, marketers are most interested in:

	a.	total income
	b.	disposable income
	c.	discretionary income
	d.	taxable income

2 points

QUESTION 28

1. Products with a high market share and high market growth potential are considered to be:

	a.	question marks
	b.	stars
	c.	cash cows
	d.	dogs

3 points

QUESTION 29

Products such as Hershey's candy bars, Crest toothpaste, Duracell batteries and Pepsi are all considered:

	a.	stars
	b.	dogs
	c.	cash cows
	d.	question marks

3 points

QUESTION 30

1. Product with a low market share and low market growth potential are known as:

	a.	question marks
	b.	stars
	c.	cash cows
	d.	dogs

3 points

QUESTION 31

1. Planned obsolescence is the process of producting and offering for sale:

	a.	products that are technologically challenged
	b.	products will limited durability, such as diapers or razors
	c.	products that are defective
	d.	products that have re-useable packaging

2 points

QUESTION 32

1. The want satisfying power of a good or service is known as:

	a.	the price
	b.	its utility
	c.	the function
	d.	its attraction

2 points

QUESTION 33

1. A "marketing strategy" specifies:

	a.	creating a product with a large target market
	b.	identifing a target market and creating a marketing mix to meet the needs of that market
	c.	locating a production facility and producing goods that are popular
	d.	advertisng in the largest population areas

3 points

QUESTION 34

1. A firm's marketing mix would not include:

	a.	price
	b.	promotion
	c.	place
	d.	profit

2 points

QUESTION 35

A firm that focuses on the "marketing concept":

	a.	has little need for salespeople
	b.	focuses on self-service and mass advertising
	c.	sells products that can easily be produced
	d.	tries to determine customer needs before developing products

2 points

QUESTION 36

1. A grocery store that stays open 24 hours a day for its customers is providing which of the following marketing utilities?

	a.	form
	b.	time
	c.	place
	d.	ownership

2 points

QUESTION 37

1. Advertising is:

	a.	designing point of purchase displays and coupons
	b.	personal communication between sellers andbuyers
	c.	any paid form of non-personal presentation of products by an identified sponsor
	d.	delivery of news media information in the form of publicity

2 points

QUESTION 38

1. A "target market" is:

	a.	a group of consumers who are most willing to purchase your product
	b.	a small group of middlemen who distribute products to retailers
	c.	a small community consisting of few families
	d.	a convenient physical store location

2 points

QUESTION 39

1. Sales, coupons, buy one get one free, contests, rebates, and free samples are all examples of:

	a.	advertising
	b.	personal selling
	c.	public relations
	d.	sales promotion

2 points

QUESTION 40

1. The marketing mix is also referred to as the:

	a.	majors
	b.	four P's
	c.	end-all
	d.	marketing receipe

2 points

QUESTION 41

1. A marketing plan should include which of the following elements?

	a.	SWOT analysis andhuman resources needed
	b.	pro-forma income statements, advertising plans, and responsibilities of all business partners
	c.	production plans, distribution plans, and pricing strategies
	d.	all of the above should be included in a marketing plan

2 points

QUESTION 42

1. Standards for fairness in advertising as set by the:

	a.	Federal Trade Commission
	b.	Office of Consumer Affairs
	c.	Food and Drug Administration
	d.	Consumer Product Safety Commission

2 points

QUESTION 43

1. The marketing mix consists of:

	a.	product, place, price, promotion
	b.	products, location, advertising, price
	c.	products, price, distribution, people
	d.	products, publicity, promtions, pricing

3 points

QUESTION 44

1. SWOT analysis stands for:

	a.	Standards, Winning, Opinions and Thoughts
	b.	Strategy, Weakness, Obtaining, and Thinking
	c.	Sweet, Watermelon, Olive, Twinkies
	d.	Strengths, Weaknesses, Opportunities, Threats

3 points

QUESTION 45

1. According to the marketing concept, the number one reason for anyone to go into business is to:

	a.	make profit
	b.	create new products for the world
	c.	provide jobs for people
	d.	meet unmet consumer needs