Question 23: Building a successful DCF requires an analyst to develop both the numbers and the story for a company. What is meant by developing the numbers and how can an analyst properly gather these numbers (2pts)? What is meant by developing the story and how can an analyst justify their assumptions (2pts)? Finally, what are the three key levers to consider when valuing a company and which of these three do you believe is the hardest to assess (provide rationale for your choice) (6 pts)? Question 23: Building a successful DCF requires an analyst to develop both the numbers and the story for a company. What is meant by developing the numbers and how can an analyst properly gather these numbers (2pts)? What is meant by developing the story and how can an analyst justify their assumptions (2pts)? Finally, what are the three key levers to consider when valuing a company and which of these three do you believe is the hardest to assess (provide rationale for your choice) (6 pts)