Question 26 (1 point) Listen P&G carried out a conjoint study to determine the role that five attributes play in influencing a consumer's preference for carpet cleaner. The five attributes (and their levels) deemed relevant to the consumer preference are: 1. Package design (either A, B, or C), 2. Brand (1, 2, or 3), 3. Price (either $1.19, $1.39, or $1.59), 4. Good Housekeeping magazine approval (yes or no), and 5. Product guarantee (yes or no). After running the conjoint analysis, the company sent the following output for your interpretation. Instead of the plots, we have the raw excel results here. Use the coefficients to obtain the plots and then you are in the familiar territory. For example, the Brand plot will look like the following (you can use the same idea for the remaining attributes): Brand 3.5 W OHN 0 A B C -1 -2 -4 -4.5 -5What combination of features/price provides the highest predicted preference score? O A, Brand 2, $1.59, Not approved, Not guaranteed OB, Brand 3, $1.39, Approved, Guaranteed OB, Brand 3, $1.19, Approved, Guaranteed O B, Brand 1, $1.19, Approved, Guaranteed Question 27 (1 point) Listen For the conjoint example above, what combination of features/price provides the lowest predicted preference score? O A, Brand 2, $1.59, Not approved, Not guaranteed O B, Brand 3, $1.39, Approved, Guaranteed O B, Brand 3, $1.19, Approved, Guaranteed OB, Brand 1, $1.19, Approved, Guaranteed Question 28 (1 point) Listen For the conjoint example above, what is the most important attribute in consumer decision making? O price O package O brand O approval O guarantee uestion 29 (2 points) Listen For the conjoint example above, how much (in $) are consumers willing to pay additional for a product that is guaranteed relative to one that is not? (Hint: You need to convert difference in points to $$)?Question 29 (2 points) mu For the conjoint example above, how much (in $) are consumers willing to pay additional for a product that is guaranteed relative to one that is not? (Hint: You need to convert difference in points to 55$)? 0 19 cents O 7.82 cents O 6.21 cents 0 $1.59 0 23 cents Question 30 (2 points) emu For the conjoint example above, how much (in 55) are consumers willing to pay additional for brand 3 relative to brand 1? (Hint: You need to convert difference in points to $$) 0 19 cents O 7.82 cents O 6.21 cents 0 $1.39 0 23 cents