Question 29 Why do retailers practice price lining strategies? O to win additional sales by creating a lower price image Oto meet federal pricing regulations Oto enhance a stave's image and reputation Oto make consumer choice easier when choosing from a store's selection to maximize effectiveness of retail displays and floor space Question 30 A major advantage for a retailer that uses a late markdown policy is smaller markdowns are normally effective later in the season selling space can be freed up for new merchandise at the beginning of the season a retailer has a greater opportunity to increase its sell-through at initial retail price 2 pts 2 pts