Question 3: (10 marks)

Considering that product characteristics have a considerable influence on adoption rates for new products, what product characteristics of Amazfit-X will promote or hinder its adoption? Make recommendations to the company to address the latter.

The answer should be based on the below case study

https://www.prnewswire.com/news-releases/huami-amazfit-x-smartwatch-with-92-curved-display-titanium-unibody-and-button-free-design-goes-on-sale-by-crowdfunding-301048008.html