What has made MMBC successful? What distinguishes it from

competitors?

2. What factors have enabled MMBC to create such a strong brand?

3. What has caused MMBC's decline despite its strong brand?

4. Should MMBC introduce a light beer? What are the pros and cons?

5. Is it Mountain Man Light economically feasible for MMBC?

1. What is required for MM Light to break even in two years?
2. What market share will MM Light have to obtain to break even in two years?
3. Is the budget appropriate for the launch? If you argue for decreasing the budget, how can it be reduced?
4. Should MMBC launch MM Light? If you don't launch MM Light, or if MM Light proves unsuccessful, what other strategic options for growth does Chris have? What goals should Chris have?