QUESTION 3 2 points Save Answer When service brand marketers think about the importance of training customer facing personnel to consistently deliver an outstanding customer experience, which characteristic of a service are they focusing on? O A. Inseparable O B. Indescribable O C. Profitable O D. Physical O E. Perishable QUESTION 4 2 points Save Answer AmazonBasics, Amazon Elements, Strathwood, GoodThreads, and Denali are of Amazon. O A. service brands O B. private brands O C. manufacturers' brands O D. core brands O E. national bandsQUESTION 5 2 points Save Answer Choose all correct answers. Which of the following information would be included in an income statement? O A. Brand value O B. Net Sales O C. Gross margin O D. Total liabilities and assets O E. Cost of goods sold OF. S, G & A expenses QUESTION 6 2 points Save Answer Choose all correct answers. Which one is true of the Product life cycle (PLC)? O A. The length of time for a product's life cycle can vary depending upon the specific product, industry and market. O B. It depicts the history of sales and profits of a product over time. O C. Innovators and early adopters are the first two stages of the product life cycle;. O D. It has five distinct stages. O E. All products follow all five stages of the PLC.QUESTION 7 2 points Save Answer Choose all correct answers, It is imperative for companies to develop new products because: [1 A new products have high impact on the companies' share price [3 B. global competition is increasing C] C companies always have to allocate their prot in new product development C] D. new technologies are emerging C] E. customers' needs are changing QUESTION 8 2 points Save Answer Company characteristics such as number of employees or sales revenue are among the common ways for segmenting consumer markets. The above statement is True or False? v If False, change from v to v . (If you think the statement is True, please choose \"None" to ll in the blank). QUESTION 9 2 points Save Answer Service perishability means that O A. service quality depends on when, where, and how they are provided O B. services cannot be stored for later sale or use O C. services cannot be seen, tasted, felt, heard, or smelled before they are bought O D. services cannot be separated from their providers O E. the evaluation of services is subjective and changes from customer to customer QUESTION 10 10 points Save Answer Match each term with its definition. Note: Extra definitions are given. Niche Market Strategy A. Training service employees in the fine art of interacting with customers to satisfy their needs Product Line B. Consumer products and services with unique characteristics or Demographic segmentation brand identifications for which a significant group of buyers is willing Unsought products to make a special purchase effort Packaging C. The stage of new product development in which the product nas its proposed marketing program are tested in realistic market settings. Interactive marketing D. The systematic search for new product ideas Line extension E. Consumer products that a consumer does not know about or knows Idea generation about but does not normally consider buying Product concept F. The set of all product lines and items a particular seller offers forQUESTION 11 2 points Save Answer Derived demand refers to the concept that all business market demand is ultimately a function of demand for consumer goods. The above statement is True or False? If False, change from to (If you think the statement is True, please choose "None" to fill in the blank). QUESTION 12 2 points Save Answer Which of the following is NOT true of product positioning? Choose all correct answers. A. Consumers cannot position products without the help of marketers. O B. A product's position is not defined by the number of competitors in a market. O C. Product positioning has little influence on the design of marketing mixes. O D. Consumers cannot generally reevaluate products every time they make a buying decision. O E. To simplify the buying process, consumers are likely to position products in their minds