Question 3 (20 marks)

Delicious Chocolate is an Australian manufacturer of luxury handmade chocolates that use high quality ingredients sourced from local Australian producers to create the different avours of chocolate in the range, such as salted caramel, raspberry ripple and macadamia nut creme. The chocolates are available in boxes of varying sizes, from small chocolate boxes containing six chocolates up to large boxes containing 30 chocolates, as well as individual 1509 blocks of chocolate. Currently, the products are only available for purchase in Australia. You are the marketing manager for the Delicious Chocolate company and the business is looking to expand internationally. They are considering the following countries to enter: Italy Canada Singapore Switzerland Using concepts from your Global Marketing unit, answer the following questions: . Choose one of the countries above and identify m potential target customer markets in that country for the Delicious chocolate company, and outline why (4 marks) Choose w of the target markets identied above in question 1 and identify two environmental factors you would need to consider when entering the chosen country and target market, and explain why (4 marks) Using the same country and target customer market identied above in question 2, discuss whether you would use extension, adaptation or a combination strategy for the product and communication strategies, and why (6 marks) What distribution channel you would use in the international market chosen above? Explain why (4 marks) What positioning strategy would you use in the international market, and explain why (2 marks)