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Question 3 (a) What is marketing? I llustrate how M erlion Holiday may market its new staycation packages. (10 marks) (b) Drawing upon your MonsoonSIM

Question 3

(a)

What is marketing? I

llustrate

how M

erlion Holiday may market its new staycation

packages.

(10 marks)

(b)

Drawing upon your MonsoonSIM experience or otherwise,

apply

the concept of

management leadership to Merlion Holiday during the COVID19 crisis period.

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