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QUESTION 3 [CLO3, 10 MARKS] KFC Malaysia intends to conduct a nation-wide survey to measure the overall level of customer satisfaction. Explain on whether the

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QUESTION 3 [CLO3, 10 MARKS] KFC Malaysia intends to conduct a nation-wide survey to measure the overall level of customer satisfaction. Explain on whether the survey needs to involve every single customer of KFC restaurants throughout Malaysia. What is your recommendation on how the survey could be conducted? [10 marks]

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