Question $3$

How does culture affect the sales of international services, as opposed to goods?

A$.$ The high need for services makes selling them less sensitive to culture than selling goods

B$.$ The similarities between the two are such that selling one is largely like selling the other in terms of culture

C$.$ The intangible nature of services makes culture a non$-$issue

D$.$ Due to services' high customer involvement, services are much more culture$-$sensitive than goods