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Question 3. Identify a product or service that is supplied in banking or one wi/insurance companies which you are familiar. Apply the customer-centricity innovation mapping

Question 3.

Identify a product or service that is supplied in banking or one wi/insurance companies which you are familiar. Apply the customer-centricity innovation mapping process, and the insights gained through your analysis during question 2 and make specific recommendations on how to improve the product to increase your customers experience and the customer value proposition.

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