Question 3

Is Coca Cola a tangible product made of: water, sugar, syrup and caffeine? Or, does Coca

Cola try to really sell you an intangible product that involves a feeling of togetherness,

integration with other ethnicities, a feeling of global acceptance and harmony? Consider the

words used: 'home', 'honey bees', 'doves',' harmony' which all lead to the one core

message of 'real'.

Does this shift from tangible to intangible make it more than; water,

sugar, syrup and caffeine? And does it overcome the problem that it is really a combination

of very simple and ordinary food ingredients? Explain how (5 marks)