Question 3 (Marks: 35) The following questions should be answered in the context of the company you selected in question 2, application and all examples given should relate to the company you have selected. Q.3.1 Step 3 of the strategic planning process is selecting a strategy. Discuss the (10) competitive strategy adopted by the company you selected in Question 2. Q.3.2 Describe core competencies, product quality and product policy as important elements in delivering value to consumers. Q.3.3 Discuss the first three steps in the product positioning process. NB: Your answer should be a minimum of 500 to a maximum of 650 words. Markers are to stop marking after the threshold of 650 words has been reached. Please indicate the word count at the end your