Question 3

More important than being catchy or well written, a mission statement should be?

Question 3 options:

accurate.

succinct.

bold.

visionary.

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Question 4

A map from a trade development commission or chamber of commerce can be more useful than Google Maps for identifyingjQuery224006103566275123251_1547189512970

Question 4 options:

major areas of commerce and location accessibility.

organizations to join for networking purposes.

available buildings for business expansion.

delays due to construction.

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Question 5

Which of the following is true when marketing to ethnic consumers?

Question 5 options:

It's okay to lump different ethnic groups together in your marketing materials.

It can be effective to rely on stereotypes because they're familiar to most people.

It's important to apply subtlety and sensitivity.

You should focus on using slang terms used by those ethnic groups.

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Question 6 (5 points)

Ideally, what will the U.S. Census Bureau will help you identify?

Question 6 options:

The kind of population living in your neighborhood

Your nationwide competitors

An area with an expanding population willing to buy your products

A large existing market for your products or services

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Question 7

Malcolm has been researching reports generated by government agencies and the local chamber of commerce. What kind of research is Malcolm engaged in?

Question 7 options:

Primary

Secondary

Tertiary

Personal

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Question 8

How can you estimate the total sales volume you can expect in your location?

Question 8 options:

By projecting the number of anticipated sales on an annual basis

By researching information about your local industry

By hiring an accountant

By reviewing sales figures at the Chamber of Commerce