Question
Question 3. Recommend the most effective roles for 'Paid', 'Owned' and 'Earned' media types for use in a 3-year strategic (2022-2024) marketing communications campaign for
Question 3. Recommend the most effective roles for 'Paid', 'Owned' and 'Earned' media types for use in a 3-year strategic (2022-2024) marketing communications campaign for Netflix AND Dominos. In your response, you must provide justification for your recommendations and address the strengths and weaknesses of each media type.
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Electronic Commerce
Authors: Gary Schneider
9th edition
538469242, 978-0538469241
