Question 3

1. The table below shows the results of Heterotrait-Monotrait ratio of correlation (HTMT). What do you understand by discriminant validity and interpret the results.

	Behavioral Intention (BI)	Homophily (HM)	Mobile Ease of Use (MEU)	Mobile Usefulness (MU)	Tie Strength (TS)
Behavioral Intention (BI)
Homophily (HM)	0.396
Mobile Ease of Use (MEU)	0.606	0.978
Mobile Usefulness (MU)	0.687	0.466	0.56
Tie Strength (TS)	0.480	0.615	0.368	0.455

2. The inner structural model was performed using 5000 bootstrapping subsamples with no sign change option and bias-corrected and accelerated bootstrap at 95 percent confidence intervals. Interpret the path relationships using bias corrected confidence intervals.

PLS Paths	Original Sample (O)	Bias Corrected Confidence Intervals
Homophily (HM) -> Behavioral Intention (BI)	0.039	[-0.145, 0.156]
Mobile Ease of Use (MEU) -> Behavioral Intention (BI)	0.300	[0.177, 0.156]
Mobile Usefulness (MU) -> Behavioral Intention (BI)	0.389	[0.269, 0.510]
Tie Strength (TS) -> Behavioral Intention (BI)	0.132	[0.012, 0.245]