Question
Question 3 Today, consumers want more than just delivery of products and services. They expect exceptional and memorable experiences known as Experience Economy. Explain how
Question 3
Today, consumers want more than just delivery of products and services. They expect
exceptional and memorable experiences known as "Experience Economy". Explain how
both Lazada and Shopee integrate these experiences for their customers.
First, you will need to understand what is experience economy? You can read more
about this at
https://www.digitalistmag.com/customer-experience/2019/05/06/winning-inexperience-
economy-06198364 or
https://www.localist.com/blog/experience-economy/ or
https://www.siliconrepublic.com/companies/experience-economy-tammuzdubnov-
zuzor
First, explain the concept experience economy.
Then, explain how Lazada and Shopee integrate this experience for their
consumers. You will need to identify at least TWO (2) examples each for both
Lazada and Shopee.
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