Question 3:

Using secondary/desk research gather the following for a comparative market analysis?

a. The market size in terms of dollar sales per year for the last 3 years?

b. Explain the trends and potential of that market in terms of growth rates and future

potential?

c. Identify & analyse the main competitor by explaining their strengths and weaknesses?

d. What are 3 examples of internal data you would use to complete the comparative

market analysis?

Ps: my previous answer was:

1. 200.000,00
2. the cafe no longer supports customers, they are always very crowded, people are waiting for tables, we are looking to provide service for events, so that people can taste our food, without actually having to be in the establishment, thus saving a lot money with the maintenance of a new establishment, employees and rent for example.
3. there are many companies that have been in the events market for a long time, another issue is a totally new area for us and we would have to adapt our entire system to guarantee the quality of our services even far from our kitchen.
4. we already place orders during festive seasons, where the customer orders and picks up on the spot and always hears requests to fully attend events, our customers are loyal so they become friends, and always suggest this demand, in addition to observing our demand, and comments on the social media.

Teacher said:

all wrongly answered. Need valid, Hypothesis, the right target respondents for the primary research, the right sample size and sample methods, the logical budget breakdown for research, logical time frame of this research project and tasks (date, month and year), and h) legal aspects in terms of liquor law and Spam Act.