Question $3$

Which one of the following factors is not an important

consideration in deciding whether the outlook for the industry

presents the company with good prospects for attractive

profitability?

The industry's growth potential

Whether the industry and the company are being favorably or

unfavorably impacted by macro$-$environmental factors

The degrees of risk and uncertainty in the industry's future

Whether statistical analysis indicates that long$-$term industry

profitability is trending up or down

Whether and to what degree industry profitability will be

favorably or unfavorably affected by the industry's driving

forces