Question $4(1$ point$)$

A company failed to coordinate a clear message across all of the IMC channels it was using to market its products and services. What are the ramifications of this misstep?

a$)$ The customers are confused as a result of the wasted resources, time, and money.

b$)$ The target audience is clear about the company's offerings.

c$)$ The effective and consistent message is reinforced over and over through the various IMC campaigns.