Question 4 (25 Marks) Adoption is an individuals decision to become a regular user of a product. The consumer-adoption process is followed by the Consumer-loyalty process, which is of concern to marketers. 4.1 The article states that, smoking is habitual and consumers show high brand loyalty. With reference to BATs new product offering (vapours or nicotine tablets), discuss the foregoing statement with the aid of the Consumer-Adoption Process model. (15 Marks) 4.2 Discuss factors that can influence the adoption of BATs new products offering.