QUESTION 4 [25 MARKS] The strategy consultant is very pleased with the strategy you have developed and suggests that you and your team evaluate it periodically. Discuss the importance of evaluating strategy. Also discuss the SAFE criteria that can be used to evaluate your new strategy.

Rubric:

Topic	Masterly Answer
Identification and discussion of SAFE criteria to evaluate strategy	SAFE criteria identified to evaluate strategy. Various aspects of the criteria comprehensively discussed and sufficiently applied to practical examples.
Explanation on why strategy should be evaluated	Excellent discussion on the importance of strategy evaluation. Student demonstrates a clear understanding of the role of strategy evaluation