Question
QUESTION 4 a)As a businessman who has the desire of being involve in the foreign manufacturing, what do you think are the available collaborative arrangements
QUESTION 4
a)As a businessman who has the desire of being involve in the foreign manufacturing, what do you think are the available collaborative arrangements available and which of them will you consider as the most appropriate for you.(10)
b)Why do companies forge strategic alliances?(5)
c)Based on your daily experience in buying a product in the market, how will you describe product.(5)
QUESTION 5
a)In your opinion, what factors influence the decision of whether tostandardize or adapt products?(7)
b)Discuss your understanding of marketsegmentation and why is it important.(7)
c)How do market agreements affect international marketing?(6)(TOTAL: 20 M
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started
Marketing Real People, Real Choices
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
4th Canadian Edition
132913178, 978-0134365954, 013436595X, 978-0132913171
