QUESTION 4

a)As a businessman who has the desire of being involve in the foreign manufacturing, what do you think are the available collaborative arrangements available and which of them will you consider as the most appropriate for you.(10)

b)Why do companies forge strategic alliances?(5)

c)Based on your daily experience in buying a product in the market, how will you describe product.(5)

QUESTION 5

a)In your opinion, what factors influence the decision of whether tostandardize or adapt products?(7)

b)Discuss your understanding of marketsegmentation and why is it important.(7)

c)How do market agreements affect international marketing?(6)(TOTAL: 20 M