Question 4 Refer to the Partial Least Squares Structural Equation Modeling (PLS-SEM) findings below: Table 1. Validity and Reliability Cronbach's Composite Average Alpha Tho A Reliability Variance Extracted Ascription of Responsibility 0.849 0.877 0.888 0.572 Awareness of Consequences 0.875 0.882 0.902 0.569 Biospheric Values 0.819 0.853 0.864 0.517 Intention to Minimize Energy Consumption 0.860 0.872 0.895 0.588 Pro-environmental Beliefs 0.869 0.882 0.902 0.574 Table 2. Fornell-Larcker Criterion AC AR BV ESI EB Ascription of Responsibility 0.756 Awareness of Consequences 0.743 0.754 Biospheric Values 0.534 0.735 0.719 Intention to Minimize Energy Consumption 0.659 0.571 0.413 0.767 Pro-environmental Beliefs 0.782 0.719 0.552 0.557 0.758 Note: AC - Ascription of Responsibility, AR - Awareness of Consequences, BV - Biospheric Values, ESI: Intention to Minimize Energy Consumption, EB - Pro-environmental Beliefs Table 3. Heterotrait-Monotrait Ratio (HTMT) AC AR BV ESI EB Ascription of Responsibility Awareness of Consequences 0.807 Biospheric Values 0.582 0.907 Intention to Minimize Energy Consumption 0.732 0.620 0.451 Pro-environmental Beliefs 0.885 0.813 0.629 0.624 Note: AC - Ascription of Responsibility, AR - Awareness of Consequences, BV - Biospheric Values, ESI: Intention to Minimize Energy Consumption, EB - Pro-environmental BeliefsTable 4. Loading and Cross-Loading AC AR BV ESI EB AC1 0.550 0.835 0.690 0.450 0.665 AC2 0.514 0.753 0.533 0.449 AC3 0.326 0.521 0.764 0.513 0.364 0.560 AC4 0.398 0.697 0.717 0.265 0.316 AC5 0.602 0.631 0.267 0.544 0.582 AC6 0.457 0.783 0.723 0.291 0.514 ACT 0.73 0.79 0.590 0.478 0.692 ARI 0.770 0.654 0.543 0.460 0.604 AR2 0.850 0.659 0.453 0.587 AR3 0.813 .700 0.481 0.198 0.398 0.573 AR4 0.729 0.520 0.396 0.425 0.610 AR5 0.831 0.681 0.524 0.652 0.627 AR6 0.634 0.289 0.221 0.382 0.232 BVI 0.343 0.461 0.571 0.165 0.295 BV2 0.485 0.473 0.750 0.437 0.443 BV3 0.296 0.567 0.784 0.147 0.272BV4 0.398 0.508 0.702 0.299 BV5 0.396 0.291 0.567 0.777 BV6 0.246 0.375 0.372 0.634 0.710 EB1 .286 0.486 0.643 0.619 0.55 0.467 EB2 0.78 0.728 0.601 0.518 EB3 .444 0.538 0.771 0.500 0.403 0.410 EB4 0.811 0.683 0.570 0.441 0.490 EB5 0.892 0.514 0.369 0.139 EB6 0.334 0.540 0.720 0.420 0.187 0.419 EB7 0.779 0.437 0.719 0.650 ESII 0.349 0.461 0.473 0.357 0.129 ESI2 0.755 0.491 0.297 0.280 0.174 ESI3 ).735 0.453 0.482 0.489 0.360 ).825 ESI4 0.348 0.666 0.453 0.266 ESIS 0.778 0.357 0.615 0.487 0.470 ESI6 0.699 0.327 .505 .549 0.507 0.802 ).446 Note: AC - Ascription of Responsibility, AR - Awareness of Consequences, BV - Biospheric Values, ESI: Intention to Minimize Energy Consumption, EB - Pro-environmental Beliefs Interpret the Findings: 1 . Cronbach's Alpha ii Dillon-Goldstein's rho (2.5 Marks) iii. Composite Reliability (2.5 Marks) iv . (2.5 Marks) Average Variance Extracted (2.5 Marks) V. Discriminant Validity - Fornell-Larcker Criterion vi. (5 Marks) Discriminant Validity - Heterotrait-Monotrait Ratio vii. (5 Marks) Loadings and Cross-Loading
