QUESTION 43 1 pd An organization called The Road Home provides people otherwise without a place to stay temporary shelter for a night at no cost to them. This organization is an example of a: a. business-to-business (B2B) organization b. for profit organization O non-profit organization 1 pc QUESTION 44 McDonald's decides to focus its marketing efforts on two target markets, the Asian-American community and the healthy eater segment. This multisegment strategy has the advantage of a increasing total sales by targeting more customers b. doubling the communication efforts OC concentrating the marketing efforts QUESTION 41 Justin creates chainsaw art. He has a website and sells his art through two local tourist shops in his town. Justin has made it very convenient for customers to find and purchase his art. He has used what component of the marketing mix to grow his business? O a place Ob.promotion Oc. product QUESTION 42 Qing Yuan just stepped out of a meeting with the executives in her import/export company. She presented a plan that described how the corporate goals and objectives would be incorporated into a marketing plan which would move the company towards meeting those goals. What group of measurable targets must be created to drive this plan forward to meet those goals? a marketing objectives b. strategic plans oc marketing frameworks QUESTION 38 A marketer conducted a target customer feedback survey that captured many points of information from customers. For a marketer to understand value, they must discover: a. the perceptions of benefits - these are the same for everyone b.what the target customer values as greatest O simply the financial benefit of a product ALECTION 20