QUESTION 4-7

4. Nathan was pleasantly surprised with his computer game. It had better graphics than he expected and good replayability. Therefore, he was very satised with his purchase of the computer game. This is an example of a. positive discontinuation. T 7 negative discontinuation. subjective expected outcome. reinforcement. objective expected outcome. 99-9?" 5. Recirculation is especially important in high-involvement situations. in low-involvement situations. when consumers are active information processors. for highneedforcognition individuals. when motivation to process information is high. sip-99'. 6. According to the decision-making framework, which of the following is not a step in the consumer decision process? aw of risk b. choice em recognition d-purchase evaluation c.4e1alnation of alternatives 7. Research on the relationship between mood and memory has found that a. bad moods improve memory b good moods retard memory c good moods generally improve memory d. bad moods harm memory e . people are best able to recall information that has the same affective quality as the mood state