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Question 5 3 pts TAG Heuer, a luxury wristwatch brand, decided to be a leader in a small market - luxury sport wristwatch brand -

Question

5

3

pts

TAG Heuer, a luxury wristwatch brand, decided to be a leader in a small market

-

luxury sport wristwatch brand

-

rather than to be a market follower in the large luxury wristwatch market. TAG Heuer is a

guerilla marketer

strategic clone

segment king

market nicher

marketing king

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