Question $5$

$4$ pts

The Strategy in $3$D textbook Chapter $16$ on segmentation analysis includes a case study about Harley$-$Davidson's strategy to address two new customer segments, non$-$U$.$S$.$ men and U$.$S$.$ women. Which of the following best describes the strategic rationale behind Harley$-$Davidson's segmentation approach?

Harley$-$Davidson aims to reduce costs by consolidating its product lines and focusing on a single type of customer.

Harley$-$Davidson seeks to expand its market reach by targeting previously underserved customer segments with tailored marketing and product offerings.

Harley$-$Davidson's segmentation strategy aims to eliminate competition by being the only company selling to these markets.

All of these statements are included in Harley$-$Davidson's segmentation strategy