Question 5

Gabriella's business hasn't been doing well. She has a retail store where she is selling dog treats, baby clothes, and high-end athletic shoes. When people walk by her store, they're unsure of what she is selling. Based on the information provided, why might Gabriella be having difficulty?

Question 5 options:

She hasn't developed a targeted niche.

Her products are of low quality.

She has too much inventory.

She isn't hitting the right price point.

Question 6

What do the underlying values in your mission statement tell you?

Question 6 options:

How to expand your business

How much financing you need before you begin

What type of business structure you should choose

Why you're in business

Question 7

(5 points)

Direct-mail questionnaires should be kept to a maximum of how many pages?

Question 7 options:

One

Two

Three

Four

Question 8

(5 points)

Suppliers and small business owners are in

Question 8 options:

a win/lose situation.

servant/master roles.

a partnership.

competition.

Question 9

(5 points)

To get a complete picture of your target market, you must do

Question 9 options:

door-to-door surveys.

primary research.

secondary research.

investigative research.

Question 10

(5 points)

Madeline has developed a product that can help people with diabetes better control their blood sugar by helping them to manage their diet and exercise better. What type of marketing would be best for this type of product?

Question 10 options:

Generational

Physiographic

Life stage

Cohort

Question 11

How can you estimate the total sales volume you can expect in your location?

Question 11 options:

By projecting the number of anticipated sales on an annual basis

By researching information about your local industry

By hiring an accountant

By reviewing sales figures at the Chamber of Commerce