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Question 5: Techniques to obtain a competitive advantage in a highly competitive environment. Identify a business area with which you are familiar within the different
Question 5:
Techniques to obtain a competitive advantage in a highly competitive environment. Identify a business area with which you are familiar within the different functions of financial services. Analyse it using the industry attractiveness framework of Michael Porter. Identify four critical success factors required to achieve a competitive advantage in the business area. Propose suitable metrics to measure performance in achieving the competitive advantage.
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