Question 57 2 pts In order for a company to develop an effective product differentiation strategy Marketers must first consider how they intend to the product. This requires marketers to develop a specific marketing strategy that influences the perception of the product based on a wide variety of factors, including, but not limited to, brand name, packaging, quality, and price. position differentiate distribute promote Question 58 2 pts In this stage (step) of the new product development process it is essential for managersiowners to determine the target market for the product. The reason that this step is of critical importance is because it allows marketers to develop new product requirements. develop a mass mediated strategy. be first in the market more effectively screen new product ideas