Question 6 (5 marks)

Using a Minimum Support of 0.1 and Minimum Confidence of 0.2 generate recommendations for yogurt. Using qualitative arguments critique if any of the recommendations do not have a logical basis

Section B - Analysingtransactional data for association rules (10 marks)

A large supermarket wants to promote two new brands (one soda brand and one yogurt brand) to be launched next week to its existing customers. It wants to suggest additional products as recommendations to customers who are most likely to purchase these two brands. To generate these recommendations a historical database of purchase data for 38,765 transactions conducted by 3,898 customers is presented in the file Groceries_dataset.csv (data source: https://www.kaggle.com/heeraldedhia/groceries-dataset). The KNIME workflow to conduct Market Basket Analysis and generate association rules is presented in the file MRA-Assessment2-Assoc.knwf. Using this workflow and the data set (variable description presented below) answer questions 5 and 6

Groceries data set : https://drive.google.com/file/d/1d9GjT6BDdEw28f0anLqMo1eovhaAE_lv/view?usp=sharing