Question 6 (a) List the five modes of entry into international business in order from lowest risks to highest risk? (5 marks) (b) Why does a company choose to franchise its brand abroad? Provide one real- world example to support the discussion (6 marks) (c) How would you earn and retain customer royalty in order to build the barriers to entry for protecting your market share? List and discuss three ways to increase customer loyalty (6 marks) (d) How do sunk costs and switching costs create barrier to entry in platform marketplace? Provide two real-world examples for each of these costs to support your discussion (8 marks) 000