Question $7$

$5$ pts

Data is central to marketing analytics. What kind of data helps marketers understand ad views, clicks, click$-$thru$-$rates $($CTR$),$ cost$-$per$-$thousand $($CPM$),$ cost$-$per$-$conversion $($CPC$),$ conversions, conversion rate, cost$-$per$-$lead $($CPL$),$ and overall performance?

Social media interactions

Website analytics

Online purchases and transactions

Paid ad campaign metrics

Customer data