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QUESTION 7 A firm using a ( n ) essentially adopts a mass - market philosophy, viewing the market as one big market with no

QUESTION

7

A firm using a

(

)

essentially adopts a mass

-

market philosophy, viewing the market as one big market with no individual segments.

.

concentrated targeting strategy

.

individual targeting strategy

.

undifferentiated targeting strategy

.

niche targeting strategy

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