Question 7:

In her article 'Qualitative Interview Questions: Guidance for Novice Researchers' (as already provided to you under Additional Study Material during this semester), R.E.Roberts provides background and guidance on how interviews should be conducted.Towards the end of the article, the writer pays particular attention to thetypes of questionsthat should be included, i.e. orienting, main, follow-up questions and probes.

Develop qualitative questions you would use based on the assumption that you are interviewing a restaurant owner to gain more knowledge about their understanding and approach to support the idea of sustainable restaurants in a research project with the research question:

How could restaurants become more sustainable to ensure long-term survival in the industry?

Use the following framework for structuring your answer:

a) The nature / characteristic of qualitative questioning (5)

b) Examples of Orienting questions (5)

c) Examples of Main questions (5)

d) Examples of Follow-up questions (5)

e) Examples of Probing questions (5)

f) Summary of your impression of the above questions (5)

Keep in mind that questions starting with the following words will provide the big answers you are looking for in a qualitative study:

How...?

Why...?

What is your experience... ?

And that closed-ended questions, i.e. with short or one-word answers arenotsuitable.