Question 7

This is the sharing of meaning created through the transmission of information:

a) Communication.

b) Noise.

c) Transfer.

d) Understanding.

Question 8

This is a series of economic transactions between parties, who have a long-term orientation towards, and are primarily motivated by, concern for each other:

a) Partner exchanges.

b) Collaborative exchanges.

c) Co-operative transfer.

d) Partner exchange.

Question 9

The role of marketing communications is to engage audiences and there are four main tasks that it can be used to complete. Which of the following is not part of the four main tasks?

a) Differentiate.

b) Participate.

c) Reinforce.

d) Inform.