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Question 7: Using whatever market research techniques you feel are appropriate, define a set ofcustomer attributes for (a) purchasing books at your college bookstore, (b)

Question 7: Using whatever market research techniques you feel are appropriate, define a set ofcustomer attributes for (a) purchasing books at your college bookstore, (b) a hotel room used forbusiness and (c) a college registration process. How might QFD be used to design these services?Define a set of hows and try to construct the relation matrix for the House ofQuality for eachexample.

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