Question 7) Why do think the European Union believed that data roaming charges was an example of market failure? 5 marks 1 mark for defining market failure 3 marks for using the information from the article and other sources while data roaming is considered information (the main source of market failure is imperfect knowledge or asymmetric information) 1 mark flexible (can be awarded at the discretion of the marker for instance for outstanding referencing, excellent interpretation, inclusion of alternative graphs or theories, etc.)