QUESTION 8

A company is trying to calculate the cost of conversion for its on-line advertising campaign.It is placing 4 ads in total.Fill in the following chart to see what their cost per conversion is for their campaign.

Ad	Impressions	CTR %	Clicks	Cost/Click	Total Cost	Coversions	Cost/Conversion
1	11000	2.00%	[a]	$0.21	[f]	8	[k]
2	30000	3.00%	[b]	$0.28	[g]	16	[l]
3	30000	1.00%	[c]	$0.66	[h]	13	[m]
4	10000	4.00%	[d]	$0.33	[i]	9	[n]
Total	81000	2.5%	[e]	$0.37	[j]	46	[o]

[p] Which ad performs the best based upon the cost/conversion?

Express Clicks as: ###

Express Total Cost and Cost/Conversion as: $###.##