Question 9 Which of the following is not one of the main steps in the marketing research process? (Place an "X" in the field to the left of your answer) 2 Develop a research plan Identify the technique Define the problem Report the findings Question 10 Primary research is when a business obtains data from (Place an "X" in the field to the left of your answer) an industry organization that conducted a specific study. another source that had a different purpose. participants directly for a specific purpose. a government organization that has pertinent information. Question 11 Which of the following is a characteristic of qualitative research? (Place an X in the field to the left of your answer) Data counts "how many" Uses a large sample set Uses statistical data Is exploratory