QUESTION

A business researcher is interested in the relationship between marketing strategies and competitive performance of a firm.

a) Using two examples, state both the null and alternate hypothesis for this study from the topic above 2mks

b) Identify the various variables you would use for this study. 4mks

c) Classify the above variables as (independent, dependent, moderating, mediating and extraneous) 4mks

d) Develop appropriate objectives using the above identified variables 4mks

e) During the data collections, the researcher notices that the target respondents were shying away from responding to some questions. What are the ethical issues that would have been causing this behavior and as a trained researcher, recommended how you would advise to solve this problem. 6mks