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Question: A customer database is essential to direct and interactive marketing. How could GEICO's media, as described in this case, feed its database? Provide at

Question: A customer database is essential to direct and interactive marketing. How could GEICO's media, as described in this case, feed its database? Provide at least one idea regarding how you would use GEICO's database to increase sales.

-From the Geico Case Study in the textbook Direct, Digital & Data-Driven Marketing by Lisa Spiller

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