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Question A3 Standardization or localization of products has been debated for years in international marketing. Discuss with examples how the following FOUR (4) factors affect

Question A3

Standardization or localization of products has been debated for years in international marketing. Discuss with examples how the following FOUR (4) factors affect product-adaption decisions in oversea markets.

i.Company objectives and resources (5 marks)

ii.Host-country constraints (5 marks)

iii.Host-country consumer behaviours (5 marks)

iv.Marketing mix requirements (5 marks)

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