Question
QUESTION: Based on the advertisement 1966 Volkswagen beetle ad with Wilt Chamberlain, is it accurate to say that the pros for this ad are: Humour/Unique
QUESTION: Based on the advertisement "1966 Volkswagen beetle ad with Wilt Chamberlain", is it accurate to say that the pros for this ad are: Humour/Unique selling point/Celebrity endorsement; Furthermore, is it accurate to say that the cons for this ad are: Showed limitations/esthetic part of the car/no one took this ad seriously
Relevant info:
AD: http://www.classiccarstodayonline.com/classic-car-print-advertisements/volkswagen-1966-beetle-ad-c1/
VIDEO AD: https://www.youtube.com/watch?v=QZei9E7yUaI
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
