Question	Briefly Explain
1	Marketing Channels - what are they? (Old vs. New...) What is "multi channel " marketing / management? WHY do we do it?
2	Within a Company - what are some of the challengesto multi-channel management? ... what's the result for customers? The company's goal SHOULD be what?
3	Channel Adaptation - explain why the channel mix depends on 3 factors: Costs Accessiblity Customer Experience
4	Choosing the right Channel combination is based on 3 factors - briefly explain each: Range of Channels The Degree of Differentiation Controllability
5	It's not enough to COMMUNICATE value of an offer - must CREATEvalue. What does this mean?
6	Explain the two main sales approaches: Transactional Sales Complex Sales (divided into 2 further categories - which are?)
7	For Each, how does Trust play a part?
8	Sales Process - THEN and NOW Difference?
9	Tools to improve sales funnel conversions: 1)Planning; 2) Training & Support; 3) Rewards System What's the difference with the last one, nowadays? What's it measuring?