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Question content area top Part 1 Southwest Airlines offers better fares compared to most of its competitors. This helps the company attract customers. Which of

Question content area top

Part

1

Southwest Airlines offers better fares compared to most of its competitors. This helps the company attract customers. Which of the following strategies is being used by Southwest

Airlines?

Question content area bottom

Part

1

.

low

-

cost leadership strategy

.

focused strategy

.

product differentiation

.

focused differentiation

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