QUESTION FOUR [20 Marks] Good channel design is critical to the success of an organisation's overall marketing strategy. Discuss the channel design decisions marketers need to make. Use examples in your answer. QUESTION FIVE [20 Marks] Assume that you are part of the marketing team of a global organisation. using examples, discuss how the multinational can segments the markets. QUESTION SIX [20 Marks] In a competitive marketplace, successful companies understand that they cannot serve all buyers. Using examples, discuss how such a company can develop a customer driven marketing strategy